Executive Diploma

Digital Marketing & Online Advertising

Senior-grade digital marketing for marketing leaders, founders and agency principals.

€490 · €41/month

Enrol now →Speak to admissions →
Design & Marketing

At a glance

Credential
Executive Diploma
Faculty
Design & Marketing
Duration
6–12 months
Format
Online, English
Next intake
January
Tuition
€490

About this programme

Digital Marketing & Online Advertising

The Executive Diploma in Digital Marketing & Online Advertising (Advanced) is designed for marketing professionals, entrepreneurs, and business leaders looking to gain expert-level knowledge and dominate the world of SEO, PPC, social media, influencer marketing, AI-driven campaigns, and performance analytics .

Why choose this programme

  1. 01

    Advanced Digital Marketing Techniques – Go beyond the basics and master high-performance digital strategies .

  2. 02

    Hands-On Learning & Case Studies – Apply knowledge to real-world marketing campaigns .

  3. 03

    Learn from Industry Experts – Gain insights from top digital marketing professionals & growth strategists .

  4. 04

    AI & Data-Driven Marketing – Harness the power of automation, machine learning, and big data for precision targeting .

What you'll learn

On graduation, you will be able to:

  • Develop Advanced Digital Marketing Strategies – Optimize multi-channel campaigns for maximum ROI.

  • Master Performance-Driven Online Advertising – Learn how to create and manage Google Ads, Facebook Ads, LinkedIn Ads, and more .

  • Leverage AI & Big Data in Marketing – Use AI-driven tools and predictive analytics to enhance customer engagement .

  • Optimize SEO & Content Marketing – Learn cutting-edge SEO techniques, content strategies, and brand positioning tactics .

  • Understand Conversion Optimization & Growth Hacking – Maximize customer acquisition, retention, and lead generation .

  • Manage Influencer & Social Media Marketing – Utilize the power of social media advertising, brand collaborations, and community engagement .

  • Analyze Marketing Data & Consumer Behavior – Measure campaign performance, A/B testing results, and audience insights .

Career horizons

Where alumni land.

  • Digital Marketing Director – Lead full-scale digital transformation & growth strategies .
  • Performance Marketing Manager – Manage high-ROI PPC & paid ad campaigns .
  • SEO & Growth Hacking Expert – Develop organic & paid strategies for digital dominance .
  • Content & Social Media Strategist – Create viral content and brand engagement campaigns .
  • Marketing Data & AI Specialist – Use big data & AI-driven analytics for customer insights .
  • Influencer & Brand Partnership Manager – Build powerful brand collaborations & community-driven marketing .

Curriculum

5 modules across 6–12 months.

Asynchronous-first delivery. Each module opens with a live cohort seminar, followed by structured study, an applied assignment, and faculty feedback.

  1. 01

    Strategic Digital Marketing and Growth Hacking

    Explore high-impact digital marketing strategies that drive rapid business growth. Learn how to develop and implement data-driven marketing plans, leverage growth hacking techniques, and create customer acquisition funnels.

  2. 02

    Advanced SEO and Content Marketing

    Master the art of organic search dominance and content-driven engagement. This module focuses on advanced SEO techniques, AI-powered content marketing, and brand storytelling.

  3. 03

    Social Media Strategy, Paid Advertising, and Influencer Marketing

    This module covers data-driven social media marketing, paid ad strategies, and influencer collaboration techniques. Learn how to maximize ROI on social media platforms and build high-engagement digital communities.

  4. 04

    AI, Automation, and Data Analytics in Digital Marketing

    Unlock the power of artificial intelligence, automation, and predictive analytics in marketing. Learn how to integrate AI-powered marketing tools to enhance targeting, personalization, and campaign performance.

  5. 05

    Advanced Performance Marketing & Conversion Optimization

    This final module focuses on maximizing digital marketing ROI through advanced performance tracking, A/B testing, and CRO (Conversion Rate Optimization). Final Project Create a fully integrated, data-driven digital marketing campaign for a real or simulated business.

Admission

What we look for.

Admission to the Executive Diploma is reviewed by a faculty panel. Decisions are returned within fourteen days of a complete application.

Begin an application →

You will need

  • 01Bachelor's or relevant experience.
  • 02Application.
  • 03Transcripts or CV.
  • 04Background overview.

To complete

  • 01Coursework, project portfolio, examination.

Tuition

One programme. One transparent fee.

Includes coursework, faculty supervision, examinations and the accredited credential.

Full tuition table →

Programme tuition

€490

Or €41/month over 12 months — no interest.

Enrol now →

What it covers

  • Full programme curriculum and asynchronous content
  • Live cohort seminars and faculty office hours
  • Personal academic supervisor
  • Examinations and the accredited credential
  • Apostille-eligible degree (Hague Convention)
  • PMU Alumni Network & Career Hub access

Tuition shown in euros. EU VAT may apply depending on the candidate's country of residence. All major cards, SEPA and PayPal accepted.

Frequently asked

Questions worth answering.

Is this programme genuinely 100% online?
Yes. The Executive Diploma is delivered fully online, asynchronous-first, with live cohort sessions punctuating each module.
What credential is awarded?
On successful completion, candidates are awarded the Executive Diploma in Digital Marketing & Online Advertising (Advanced) by Paris Metropolitan University. The credential bears the institutional seal.
How much time should I commit each week?
A working baseline of eight to ten hours per week. The programme is paced for adults in role.
Are there prerequisites?
Bachelor's or relevant experience. Application. Transcripts or CV. Background overview.
Do you offer financial assistance?
Need-based fee remission is available; speak to admissions before applying so we can discuss the right path for your circumstances.
Can I defer my admission?
Admitted candidates may defer once to a subsequent intake within twelve months, at no additional cost.
Is the credential recognised internationally?
PMU is an ACBSP candidate, an EAHEA institution, and registered under French private higher-education law. Credentials are honoured worldwide.
What happens after graduation?
Alumni retain access to the institutional network, the journal, the careers practice, and library subscriptions.

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