Diploma

Digital Marketing & Online Advertising — Beginners

A practical introduction to modern digital marketing.

€290

Enrol now →Speak to admissions →
Design & Marketing

At a glance

Credential
Diploma
Faculty
Design & Marketing
Duration
3–6 months
Format
Online, English
Next intake
January
Tuition
€290

About this programme

Digital Marketing & Online Advertising — Beginners

Whether you’re an aspiring marketer, entrepreneur, freelancer, or business owner , mastering digital marketing is essential for success . The Diploma in Digital Marketing & Online Advertising (Beginners) is a 100% online, practical program designed to help you understand the fundamentals of digital marketing, create powerful campaigns, and use social media and online advertising effectively . No prior experience is required—just a passion for learning and growing in the digital space!

Why choose this programme

  1. 01

    100% Online & Beginner-Friendly – No prior experience needed.

  2. 02

    Learn from Industry Experts – Gain insights from digital marketers, social media strategists, and ad specialists .

  3. 03

    Hands-On Learning – Create real campaigns, optimize ads, and apply strategies to real-world scenarios .

  4. 04

    Master the Latest Tools & Platforms – Learn how to use Google Ads, Facebook Ads, Instagram, SEO, and email marketing .

  5. 05

    High-Demand Skillset – Digital marketing skills are in demand across all industries .

What you'll learn

On graduation, you will be able to:

  • Understand Digital Marketing Fundamentals – Learn how SEO, social media, paid ads, and content marketing work together .

  • Create & Manage Social Media Campaigns – Learn how to run effective campaigns on Facebook, Instagram, LinkedIn, and Twitter .

  • Master Google Ads & PPC (Pay-Per-Click) Advertising – Run high-converting paid ads to drive sales and leads .

  • Learn SEO & Content Marketing – Discover how to rank websites higher on Google and create engaging content .

  • Develop Email & Influencer Marketing Strategies – Learn how to convert leads into loyal customers .

  • Analyze & Optimize Campaigns – Use tools like Google Analytics, Facebook Insights, and SEO reports to track success .

Career horizons

Where alumni land.

  • Digital Marketing Specialist – Manage online marketing campaigns and strategy.
  • Social Media Manager – Run social media pages, create content, and engage followers.
  • SEO & Content Strategist – Help businesses rank higher on search engines.
  • PPC Advertising Specialist – Manage Google Ads, Facebook Ads, and other paid ad campaigns.
  • E-commerce & Online Business Owner – Learn to market and grow an online store.
  • Freelance Digital Marketer – Work remotely with businesses needing online marketing support.

Curriculum

5 modules across 3–6 months.

Asynchronous-first delivery. Each module opens with a live cohort seminar, followed by structured study, an applied assignment, and faculty feedback.

  1. 01

    Introduction to Digital Marketing

    Definition, Importance, and Evolution. The Digital Marketing Ecosystem. Consumer Behavior in the Digital Age

  2. 02

    Website Optimization and SEO Basics

    Introduction to Search Engine Optimization (SEO): Basics and Importance. On-Page & Off-Page SEO Strategies

  3. 03

    Social Media Marketing and Paid Advertising

    Platforms and Strategies. Paid Campaigns and analyze Social Media Performance

  4. 04

    Content Marketing and Email Marketing

    Crafting Engaging Content. Email Marketing Fundamentals. Automation and Personalization in Marketing

  5. 05

    Google Ads and Performance Analytics

    Introduction to Google Ads. Setting Up and Optimizing Campaigns. Analyzing Campaign Performance Final Project: Develop a digital marketing strategy and run an online advertising campaign based on real-world business scenarios.

Admission

What we look for.

Admission to the Diploma is reviewed by a faculty panel. Decisions are returned within fourteen days of a complete application.

Begin an application →

You will need

  • 01No prior marketing required.
  • 02Application.
  • 03Background overview.

To complete

  • 01Coursework, project portfolio.

Tuition

One programme. One transparent fee.

Includes coursework, faculty supervision, examinations and the accredited credential.

Full tuition table →

Programme tuition

€290

Enrol now →

What it covers

  • Full programme curriculum and asynchronous content
  • Live cohort seminars and faculty office hours
  • Personal academic supervisor
  • Examinations and the accredited credential
  • Apostille-eligible degree (Hague Convention)
  • PMU Alumni Network & Career Hub access

Tuition shown in euros. EU VAT may apply depending on the candidate's country of residence. All major cards, SEPA and PayPal accepted.

Frequently asked

Questions worth answering.

Is this programme genuinely 100% online?
Yes. The Diploma is delivered fully online, asynchronous-first, with live cohort sessions punctuating each module.
What credential is awarded?
On successful completion, candidates are awarded the Diploma in Digital Marketing & Online Advertising (Beginners) by Paris Metropolitan University. The credential bears the institutional seal.
How much time should I commit each week?
A working baseline of eight to ten hours per week. The programme is paced for adults in role.
Are there prerequisites?
No prior marketing required. Application. Background overview.
Do you offer financial assistance?
Need-based fee remission is available; speak to admissions before applying so we can discuss the right path for your circumstances.
Can I defer my admission?
Admitted candidates may defer once to a subsequent intake within twelve months, at no additional cost.
Is the credential recognised internationally?
PMU is an ACBSP candidate, an EAHEA institution, and registered under French private higher-education law. Credentials are honoured worldwide.
What happens after graduation?
Alumni retain access to the institutional network, the journal, the careers practice, and library subscriptions.

You may also consider

Adjacent programmes.

All 48 programmes →

Diploma

Digital Marketing & Online Advertising — Beginners

Enrol now →