Mirela Birchmeier

Mirela Birchmeier is a seasoned marketing and communications executive with over two decades of experience in strategic marketing, branding, and corporate communications within the industrial and manufacturing sectors. She currently serves as the Head of Strategic Marketing and Corporate Communications at Gurit, a Swiss-based company specializing in advanced composite materials and technologies.
In her role at Gurit, Mirela leads the development and execution of global marketing strategies, overseeing brand management, digital transformation initiatives, and investor relations. Her leadership has been instrumental in enhancing Gurit’s market presence and stakeholder engagement.
Mirela’s professional journey includes significant contributions to sustainability and innovation communication, reflecting her commitment to environmental responsibility and technological advancement. Her expertise encompasses the integration of marketing strategies with corporate sustainability goals, positioning her as a thought leader in aligning business objectives with environmental stewardship.
As a member of the Global Experts Board at Paris Metropolitan University, Mirela brings her extensive experience and insights to the academic community, enriching the institution’s commitment to excellence in education and research.